Lauren’s background in Industrial Design is where her passion for the consumer journey began. Focused on addressing problems from the user’s perspective using radical empathy and consumer data to lead the way.

Lauren acts as a cross-functional connector, translating design for non-designers to lean into business conversations. Storytelling and creating strategic frameworks that give meaning to design is part of her DNA.

She has spent her career in the CPG industry, crafting her skills across a wide range of design disciplines including Visual Identity Systems, Design Strategy, Industrial Design, Experiential, CMF application, Photography style and more.