The 2024 Paris Olympics go down in history as being the most sustainable games. Their thoughtful approach to planning, use of existing facilities all the way down to their food- was all about making a positive impact on the environment.
smartwater grasped onto this idea and expanded it.
How can smartwater make their most sustainable package Olympics worthy?
Human truth? What is the thing everyone most covets in the games?
it’s gold.
Every Olympian received their own smartwater gold bottle
The bottle was highlighted across the opening ceremonies with 28MM+ impressions
Other Applications
Not only was this limited edition package a giveaway for Olympians, but it was also sold on Walmart e-commerce. The package sold out in days.
The packaging was also highlighted on social media by Olympians themselves.
